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SOFTWARE EVALUATION CRITERIA
Monday, November 23, 2009
Home
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> Software Evaluation Criteria >
Financial And Insurance CRM
> Sales Force Automation (SFA) >
Lead Tracking And Distribution Page: 1
Page:
1
Address correction capability
(2
product(s) support this feature
)
Automatically display telemarketing scripts when a call is made to a lead within a specific campaign
(2
product(s) support this feature
)
Campaign-effectiveness measurement
(3
product(s) support this feature
)
Campaign-specific dispatch and assignment rules
(2
product(s) support this feature
)
Campaign-specific handling options for example create calendar activity or mail a particular letter as an advisor accepts a lead
(2
product(s) support this feature
)
Data-cleaning center
(3
product(s) support this feature
)
Distribute leads to advisors based on management-defined criteria dispatch rules and assignment rules
(2
product(s) support this feature
)
Handle multiple opportunities by individual or household for tracking purposes
(2
product(s) support this feature
)
Import leads through CSV or XML files or through home office back-end mass data loaders
(3
product(s) support this feature
)
Interface allows user options such as accept and reject upon receiving new leads
(2
product(s) support this feature
)
Interface to other rule-based distribution engines for example MarketSoft
(2
product(s) support this feature
)
Leads pool allows requests for leads based on specific criteria
(3
product(s) support this feature
)
Maintain a lead dispatch assignment acceptance and rejection history on a per lead basis user-viewable
(2
product(s) support this feature
)
Match leads with existing contacts
(2
product(s) support this feature
)
Multiple media and special events associated with marketing campaigns
(3
product(s) support this feature
)
Name deciphering capability
(2
product(s) support this feature
)
Provide status updates to electronic leads which are based on the activity or lack of activity on the lead
(3
product(s) support this feature
)
Track leads by campaigns media and special events
(3
product(s) support this feature
)
Track leads from inception to client including not-Interested status
(3
product(s) support this feature
)
Workflow management supports adding leads to new or existing campaigns
(2
product(s) support this feature
)
Zip + 4 capability
(2
product(s) support this feature
)
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