Customer Profiling Page: 1

1. Analysis using data mining tools (1 product(s) support this feature)
2. Calculates ROI (2 product(s) support this feature)
3. Calculates the gross margin earned per segment (3 product(s) support this feature)
4. Calculates the revenue generated per segment (2 product(s) support this feature)
5. Characterizes individual customers according to buying patterns (2 product(s) support this feature)
6. Characterizes individual customers according to demographic profile (2 product(s) support this feature)
7. Characterizes individual customers according to scoring systems (2 product(s) support this feature)
8. Customer response analysis (3 product(s) support this feature)
9. Market analysis (1 product(s) support this feature)
10. Marketing campaign performance analysis (3 product(s) support this feature)
11. Measures campaign effectiveness (1 product(s) support this feature)
12. Segments by product groups (2 product(s) support this feature)
13. Segments by selling channels (3 product(s) support this feature)
14. Targets customer groups against demographics (3 product(s) support this feature)
15. Targets customer groups using knowledge databases (1 product(s) support this feature)