Campaign Optimization Page: 1

1. A web-enabled lead enrichment system (4 product(s) support this feature)
2. Automated repeat campaigns (2 product(s) support this feature)
3. Banner ad management (3 product(s) support this feature)
4. Brochure management (4 product(s) support this feature)
5. Computer Telephony Integration CTI (3 product(s) support this feature)
6. Direct mail communications campaigns (3 product(s) support this feature)
7. E-mail communications campaigns (3 product(s) support this feature)
8. Event management eg trade show (3 product(s) support this feature)
9. Leads assignment (2 product(s) support this feature)
10. Management of special offers (3 product(s) support this feature)
11. Marketing event budgeting and cost tracking (4 product(s) support this feature)
12. Marketing event task management (4 product(s) support this feature)
13. Monitor lead source on all incoming enquiries (4 product(s) support this feature)
14. Multi-tiered marketing campaign event management (4 product(s) support this feature)
15. Permission-based personalized campaigns (4 product(s) support this feature)
16. Personal web sites communications campaigns (1 product(s) support this feature)
17. Produce cost per lead and campaign analysis reports (3 product(s) support this feature)
18. Record and monitor marketing campaigns and activities (4 product(s) support this feature)
19. ROI calculation and analysis (3 product(s) support this feature)
20. Segmentation listing (4 product(s) support this feature)
21. Synchronized with the workflow engine for collaborative activities (2 product(s) support this feature)
22. System allows identification of the most probable success combinations based on a pre-determined criteria mix (3 product(s) support this feature)
23. Targeted lists manager (4 product(s) support this feature)
24. Telemarketing communications campaigns (4 product(s) support this feature)
25. User can select a complex multi-stage campaign (2 product(s) support this feature)
26. User can select a simple single stage campaign (3 product(s) support this feature)
27. User can select an event-triggered campaign (3 product(s) support this feature)
28. User can select and prioritize campaign communications methods (2 product(s) support this feature)
29. Users can submit a campaign for approval and execution (2 product(s) support this feature)
30. Uses financial modeling to optimize allocation of resources (1 product(s) support this feature)