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Enterprise Software Selection
Monday, November 23, 2009
Home > Site Map > Software Evaluation Criteria > Financial And Insurance CRM > E CRM > 



E Marketing Page: 1

Page: 1
  1. Automatically transfer qualified leads to your sales organization (2 product(s) support this feature)
  2. Budget organize and schedule detailed marketing campaigns down to the task level (3 product(s) support this feature)
  3. Capture and analyze return on investment of marketing activities (3 product(s) support this feature)
  4. Efficiently set up and manage campaigns and support tasks (3 product(s) support this feature)
  5. Eliminate costly duplication with advanced phonetic matching (3 product(s) support this feature)
  6. Measure and qualify the effectiveness of a marketing campaign (3 product(s) support this feature)
  7. OLAP capability (2 product(s) support this feature)
  8. Portal organized around marketing (1 product(s) support this feature)
  9. Proactively manage and merge direct mail e-mail and fax lists (3 product(s) support this feature)
  10. Segment the customer base accurately (3 product(s) support this feature)
  11. Send e-mail offers (2 product(s) support this feature)
  12. Send newsletter offers (2 product(s) support this feature)
  13. Send phone offers (2 product(s) support this feature)
  14. Send web offers (2 product(s) support this feature)
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