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SOFTWARE EVALUATION CRITERIA
Monday, November 23, 2009
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> Software Evaluation Criteria >
Financial And Insurance CRM
> E CRM >
E Marketing Page: 1
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Automatically transfer qualified leads to your sales organization
(2
product(s) support this feature
)
Budget organize and schedule detailed marketing campaigns down to the task level
(3
product(s) support this feature
)
Capture and analyze return on investment of marketing activities
(3
product(s) support this feature
)
Efficiently set up and manage campaigns and support tasks
(3
product(s) support this feature
)
Eliminate costly duplication with advanced phonetic matching
(3
product(s) support this feature
)
Measure and qualify the effectiveness of a marketing campaign
(3
product(s) support this feature
)
OLAP capability
(2
product(s) support this feature
)
Portal organized around marketing
(1
product(s) support this feature
)
Proactively manage and merge direct mail e-mail and fax lists
(3
product(s) support this feature
)
Segment the customer base accurately
(3
product(s) support this feature
)
Send e-mail offers
(2
product(s) support this feature
)
Send newsletter offers
(2
product(s) support this feature
)
Send phone offers
(2
product(s) support this feature
)
Send web offers
(2
product(s) support this feature
)
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